New agreement will connect AlumniFi with BIG EAST fans, alumni, and students through game‑day integrations, media, and financial empowerment activations
The BIG EAST Conference and AlumniFi, a digital banking brand powered by MSU Federal Credit Union (MSUFCU), today announced a three-year partnership brokered by Playfly Sports, the sports industry’s leading revenue maximization company. Starting this season, AlumniFi will be an official partner of the BIG EAST conference, engaging fans, alumni, and students across the league’s footprint.
The partnership will also deliver strong visibility at the BIG EAST Women’s and Men’s Basketball Tournaments, highlighted by a month-long Out-of Home campaign in Midtown Manhattan leading up to the Men’s BIG EAST Championship at Madison Square Garden. Additionally, BIG EAST and Playfly will work with select student-athletes from BIG EAST schools to promote AlumniFi and the many tools and resources it provides to establish smart financial behavior.
“We’re proud to join the BIG EAST and connect with a community built on tradition, intensity, and alumni pride,” said April Clobes, President and CEO of MSUFCU and AlumniFi. “AlumniFi delivers banking for real life — simple, transparent, and tech‑savvy — and this partnership brings those benefits to BIG EAST alumni, fans, and students through exclusive game‑day experiences and financial tools that help them save, spend, and grow on their own terms. Playfly’s reach across multiple fan communities gives us a meaningful opportunity to connect with audiences in new and engaging ways, making this a valuable partnership for us.”
“We are grateful for this new partnership with AlumniFi”, said BIG EAST Commissioner Val Ackerman. “Their forward-thinking approach to financial empowerment and support of our student-athletes through important financial literacy tools aligns with our continued commitment to develop BIG EAST student-athletes both on and off the court.”
“Only Playfly Sports can unlock value for brands and sports properties through multi-platform deals like this one, combining media and sponsorship into one package,” said Craig Sloan, Playfly Sports CEO. “AlumniFi is positively changing the definition of what banking means to young professionals and we are proud to help them gain direct access to the fans of the BIG EAST.”