With momentum from 6,000 credit union advocates gathered in Washington, D.C., for America’s Credit Unions’ Governmental Affairs Conference, relentless advocacy continues in tandem with a nationwide digital advertising campaign.
This week, in conjunction with the conference, the association is sponsoring Politico Morning Money and The Hill Morning Report to urge lawmakers to oppose the Credit Card Competition Act.
ICYMI: Last week, the association announced the launch of the national campaign, following weeks of credit union grasstops and communications efforts to highlight the unintended consequences of credit card mandates following President Trump’s support for the legislation. The ad buy includes digital video, online radio, and targeted newsletter placements running nationwide, directing consumers to contact lawmakers through an advocacy action alert opposing the proposed credit card mandates.
“The Durbin-Marshall credit card mandates are a solution in search of a problem that will ultimately make credit less accessible and everyday purchases less secure for middle class families,” said Scott Simpson, President and CEO of America’s Credit Unions. “Credit unions are hearing directly from their consumer members who are concerned about fraud, rising costs, and maintaining access to safe and affordable credit. This campaign ensures that consumers and policymakers alike understand what is at stake.”
Digital ads are running in the districts of more than 70 lawmakers in both the House and Senate, with additional placements in the Washington, D.C., market during GAC.
Thousands of credit union leaders attending GAC will meet with lawmakers March 2-5 to share how proposed routing mandates could reduce access to credit, weaken fraud protections, and increase costs for consumers.