5 Standard and a Couple of Mind-Blowing Ways Credit Unions are Revolutionizing Member Communications

Credit unions are moving along their digital transformation journey, and a big piece of that is how can they engage and communicate with their members as the world becomes increasingly virtual, yet credit unions are all about high-touch service.

As credit unions have evolved – were pushed to change – over COVID, they're improving their digital member communications and relationship building in this " new" world. One of the way credit unions have moved forward is adopting push notifications to their members.

And their members are adapting very well - according to Larky CEO Gregg Hammerman, about 88% trust their credit union enough to provide useful information that they turn on their notifications. Another 2/3s even allow their credit union to know when they're in certain locations. Catch the video to learn more!

SHOW NOTES With Larky CEO Gregg Hammerman

0:00 Gregg's big idea w/Filene shout outs!

1:51 How credit unions can use push notifications

  • Targeted new product promotions

  • Current product expansion

  • General awareness

  • Community event promotion

  • Operational announcements

4:09 Some credit unions are getting creative with push notification use cases

6:38 And members are loving it

Here’s the Larky Lowdown Gregg mentions:

11:12 Data security and privacy

13:11 Credit unions' digital good ol' days

14:33 Who's using push notifications

17:46 Innovation can help credit unions attract employees and members

18:59 Serving smaller credit unions

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