Executive Benefits CUSO Donates over $21,000 to NACUSO Advocacy
Committed to the credit union movement, BenefisCU powered by TriscendNP engrained an Industry Advancement Fund into the foundations of the executive benefit CUSO to support credit union advocacy efforts and the foundations of our member credit unions.
Kerry Wahlen, Board Chair of BenefisCU powered by TriscendNP and CEO of Goldenwest Credit Union, said, “Our investment in BenefisCU has not only provided value to our credit union but has created a collaboration between multiple credit unions to be able to help support the NACUSO Advocacy Fund to this level, which helps further that goal of industry advancement.”
A total of $21,649, representing 1% of profits from BenefisCU’s 2023 successful year, was allocated with the BenefisCU Industry Advancement Committee selecting the NACUSO Advocacy Fund. Ronaldo Hardy, CEO of NACUSO, said, “We are particularly honored to be the first beneficiary of BenefisCU’s innovative program to donate a portion of their profits back to the industry they serve. The BenefisCU Industry Advancement Fund was created with a commitment to collaboration, and giving back reflects the core values that make credit unions and CUSOs so special”.
Alexandria Staron, CEO of BenefisCU and COO of TriscendNP, states “We established our CUSO with the intent BenefisCU would be able to make a difference in the credit union industry. We believe establishing our Industry Advancement Fund to donate 1% of profits annually, not only shows our commitment to credit unions, but how vital it is that CUSOs give back to the industry in which they are founded.”
BenefisCU, a CUSO, provides executive benefits, CUOLI, 457(f), long-term care, split dollar plans, and many more customizable solutions to serve credit unions and their business members nationwide. Equity and Associate-level membership partners are also available to qualified credit unions. Interested credit unions can learn more by visiting BenefisCU.com or calling (972) 318-1110.
Current credit union equity members include Goldenwest Credit Union, Ogden, UT; MAPS Credit Union, Salem, OR; Redstone Federal Credit Union, Huntsville, AL; Desert Financial Credit Union Phoenix, AZ; Reseda Group, East Lansing, MI; Sandia Labs Federal Credit Union Albuquerque, NM; University Federal Credit Union Austin, TX; Oregon Community Credit Union Eugene, OR; and American Heritage Federal Credit Union, Philadelphia, PA. Other equity members include TriscendNP, LLLP, Flower Mound, TX and Dollar Associates, LLC, Birmingham, AL.