Relive the Best of GAC 2024!

Check out all of our video interviews from GAC 2024, all in one place! From technology and AI’s growing role to reaching out to the next generation of credit union members, we’ve got all the topics the credit union world is talking about!

Union Credit’s Barry Kirby Discusses Marketing To Younger Consumers at GAC

As the median age of the credit union member continues to climb, one of the main problems is marketing to these younger potential members. Many millennials and members of Gen Z simply do not know that credit unions exist or how they’re different from banks. Just 4% of Gen Z has accounts at credit unions! This is a massive opportunity! Read the full interview!

Talkdesk Catapults Member Service Toward its Technological Future at GAC

Member service remains as important as ever for credit unions - if not more so, as fintechs and the big banks steal market share. Call centers are not what they used to be, and AI continues to be integrated into digital member service experiences. Read the full interview!

NCR Voyix’s Doug Brown Talks About Evolving Member Experience at GAC

Credit unions' member experience has rapidly changed over the last several years. The COVID-19 pandemic forced credit unions to jump head-first into creating excellent digital banking and experiences for their respective memberships, and these trends have continued long after lockdowns were lifted. Read the full interview!

How Can Credit Unions Maintain Member Experience Through Digital Banking? CEO of Pulsate Sarah Martin Provides Insight at GAC

Banking was evolving toward digital until the pandemic pushed it full force into a frictionless essential. People of all generations shifted from banking at a branch in person to digital banking to conduct their financial business. Read the full interview!

Teachers FCU and Corridor Platforms Talk Credit Union-Fintech Partnership at GAC

Credit unions evolved rapidly after the COVID-19 wake-up call to adopt the necessary technology to survive and thrive. Considering how much the big banks use technology to bring in customers, there’s really no other choice. Teachers Federal Credit Union has partnered with Corridor Platforms to redefine its approach to decision management by integrating state-of-the-art real-time credit decisioning capabilities to elevate member experience, optimize risk management and governance through automation, and catalyze growth at an unparalleled rate. Read the full interview!

COO of Origence Bob Child Talks About the Evolution of Auto Lending at GAC 2024

Auto lending continues to evolve as technology continues to evolve. As the auto industry slowly shifts toward electric vehicles and more buyers go online to shop for vehicles, credit unions need to take steps to make sure their auto lending program can keep up. Read the full interview!

CU LIFT Fund’s Paul Rindone Announces Reseda Group Investment at GAC

Auto loans continue to be an important lending area for credit unions. However, it can be cumbersome for members to wade through the process, so making the process as efficient as possible makes it easier for both the credit union and the member. Read the full interview!

America’s Credit Unions Small CU Initiatives Manager Tom Sakash on the Future of Small Credit Unions at GAC 2024

Small credit unions continue to need a significant amount of support in order for them to support their communities. Given their limited resources, it can be difficult to find partners and attend conferences to learn about new ideas and solutions. Read the full interview!

Westerra Credit Union CEO Shares His CU Career Journey at GAC

Some in the credit union community dream of becoming CEO. Of course, being CEO means you need to have a keen sense of strategy, a superb relationship building skills (particiularly with boards), and a high-level understanding of the many facets that go into daily operations. Read the full interview!

Former CEO of GDS Link Paul Greenwood Discusses the Evolving Partnership Between Credit Unions and Fintechs at GAC

As the median age of the credit union continues to rise, credit unions may need help to reach younger potential members. In order to reach those younger members and offer them products and services they want to use, incorporating technology and social media is required, and it must be done so in a way that is convenient and easy for them. However, some credit unions might not have the resources in house to provide such services, and that can be where fintechs come in. Read the full interview!

Amber Harsin Shares Her Credit Union Career Journey at GAC

Working and being a part of credit unions is a journey in and of itself. Sometimes the road taken to get into credit unions can be surprising, and once in, you may end up doing things or taking on roles you couldn’t have possibly imagined. Read the full interview!

How can credit unions remain relevant? Here’s what Constellation’s Kris Kovacs told us during GAC

Credit unions continue to fight to stay relevant and attract future members. In order to do so, credit unions need to recognize that a younger member will have different needs than an older one, and that improved efficiency in their processes will be necessary to bring those younger members in. Read the full interview!

Technology and Member Experience Are Coming Together! Glia EVP Paul Sheets Discusses How at GAC

Technology and member experience are very quickly coming together in the world of credit unions. As more people from different generations go online to handle their banking needs instead of going to a branch, smaller to mid-size credit unions are in need of help ensuring that their digital offerings are meeting their standards when it comes to delivering a solid member experience. Read the full interview!

How Credit Unions Can Attract New Members, Deepen Existing Member Relationships and Create “Stickier” Deposits Through SMB Lending

In today's competitive banking landscape, credit unions are constantly seeking strategies to attract new members and expand their deposit base with stable funding. One area of opportunity lies within small business lending. There are currently more than 33 million small businesses in the United States and of these, more than 85 percent are owned by Boomers and Gen-Xers, who also comprise the majority of most credit unions’ membership bases. It stands to reason that a meaningful percentage of each credit union’s members are also small business owners, whether that’s a one-person consulting company, a side hustle to earn a second income stream or an established storefront business within the community. Read the full interview!