New Name and Brand Identity Reflect 91 Years of Progress and a Bold Vision for the Future
The California Credit Union League announced today it has been rebranded as California’s Credit Unions. The new name reflects a renewed commitment to representing and championing more than 245 credit unions that serve 14.2 million Californians.
Founded in 1933 with just 25-member credit unions, the organization has grown into a powerful network dedicated to helping credit unions change people’s lives. Over nine decades, it has navigated economic shifts, legislative challenges, and industry changes while staying true to its mission of protecting, promoting, and advancing the credit union movement.
“Our new name, California’s Credit Unions, is the fullest expression of who we are and the role we hold in the lives of Californians,” said Scott Simpson, President and CEO. “It represents the confidence built over 91 years of progress and a clear vision for the future, one where, together with our credit unions, we lead the way toward a more connected and resilient California.”
A Brighter Identity for a Stronger Future
The refreshed brand retains the organization’s iconic “C-sun” symbol, a representation of California’s spirit, now modernized with a brighter, more open design that reflects its evolution, values, and forward momentum. A revitalized color palette conveys renewed purpose and confidence, underscoring the organization’s role as a bold advocate, innovative leader, and trusted partner to credit unions.
Focused on Advocacy and Impact
California’s Credit Unions will continue its strong advocacy presence in Sacramento, Washington, D.C., and beyond, ensuring every Californian has access to financial strength and stability. The organization remains committed to building the future through policies, partnerships, and initiatives that help credit unions expand opportunities for the communities they serve.
“When credit unions thrive, California thrives,” added Scott Simpson. “This is more than a name change, it’s a renewed promise to serve with purpose, innovation, and impact.”