CPI’s card + packaging solution for United Heritage Credit Union was chosen as a finalist for “Best Personalization & Fulfillment” solution at the recent International Card Manufacturers Association (ICMA) event.
CPI Card Group’s UHCU Metal Card and package, developed in partnership with United Heritage Credit Union, has been named a finalist in the 2025 Élan Awards’ Personalization & Fulfillment – Product, Service or Project category. In a sleek black box, emblazoned with United Heritage’s distinctive logo rendered in silver foil, accountholders receive their new metal card with names laser engraved. Weighing four times as much as a standard payment card, the substantial heft delivers a distinctive feel and refined finish that elevates every transaction.
“We’re thrilled that our end-to-end capabilities — from initial card concept through production, personalization, and fulfillment — have delivered such a value‑added product for United Heritage Credit Union,” said Toni Thompson, EVP of Debit & Credit Solutions at CPI Card Group. “This collaboration exemplifies CPI’s passion for crafting distinctive, premium payment solutions.”
The UHCU Metal Card elevates the everyday payment experience with:
- Unmatched Durability: Scratch‑resistant and virtually unbreakable, built to withstand daily use.
- Enhanced Security: Metal construction provides a tangible barrier that deters fraud and skimming.
- Contactless Convenience: Tap‑and‑go payments wherever contactless is accepted.
This achievement marks a true collaborative milestone: leveraging CPI’s advanced manufacturing expertise alongside United Heritage Credit Union’s member‑focused mission. “Working with CPI has allowed us to introduce a card that’s more than just a payment tool — it reflects our commitment to elevating the member experience,” said Karen Pollack, Vice President of Digital Operations and Services for United Heritage Credit Union.
The UHCU Metal Card is available now to United Heritage Credit Union members.
The 2025 finalist honor builds on CPI’s celebrated Élan Awards track record. In 2024, CPI’s LED card innovation was chosen winner of the People’s Choice award. An encased-metal card was honored in 2022, which followed a win in 2021 for an eco-focused card featuring a core of recovered ocean-bound plastic.