Desert Financial Credit Union just made a power move in the customer experience game, bringing Kendal Harris on board as their new Chief Experience Officer. And when we say she’s got the credentials, we’re not just blowing smoke—Harris brings nearly 30 years of credit union experience to the table.
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So what exactly will Harris be doing? Think of her as the architect of every interaction members have with Desert Financial. She’ll be orchestrating strategy and execution across branches, contact centers, and digital platforms. Basically, if you’re touching Desert Financial in any way, Harris is making sure that experience doesn’t suck.
“Kendal’s strategic vision and operational experience will be instrumental as we continue transforming and growing as an organization,” said Cathy Graham, Executive Vice President of Desert Financial. Translation: they needed someone who could actually walk the walk, not just talk the talk.
The Resume That Speaks Volumes
Harris isn’t just showing up with years under her belt—she’s got the academic chops too. A University of Arizona grad who earned high honors at CUNA Management School, she’s spent her career proving that great member experiences aren’t happy accidents. They’re the result of intentional design and relentless focus.
Her superpower? Bringing together people, processes, and technology in a way that actually makes sense. Throughout her career, Harris has built cultures where empathy meets accountability—where teams don’t just meet member expectations, they blow past them. She’s all about creating those “moments that matter” that turn casual members into raving fans.
A Perfect Match
Harris seems equally excited about the partnership. “Desert Financial has built a remarkable reputation for sharing success with members and the community,” she said. “I am honored to join a team so deeply committed to creating exceptional experiences and meaningful connections.”
The hire signals Desert Financial’s serious commitment to putting members at the center of everything they do. With Harris leading the charge on experience strategy, the credit union is doubling down on its mission to share success while giving back to the community—and making sure every interaction counts along the way.