Farmers Insurance FCU Selects Mirella Reznic as Next CEO

Farmers Insurance Federal Credit Union (FIFCU) has selected Mirella Reznic as its next CEO. Reznic will assume her new role on February 3, 2025.

“Mirella’s selection comes after a rigorous and thoughtful process of assessing and interviewing numerous, highly qualified and impressive internal and external candidates,” says Rudy Trevino, FIFCU Board Chairman. “Throughout the process, we made it a priority to select an individual with broad credit union and financial services executive leadership experience, who is committed to our long-standing, member-focused culture, our mission, and our strategy. The Board feels strongly that Mirella exceeds all these requirements.”

Most recently, Reznic served as Executive Vice President and Chief Strategy Officer for Valley Strong Credit Union ($4B, Bakersfield, CA), where she was responsible for the marketing, strategic planning, technology, digital transformation, product management, data and advanced analytics, and communications functions.

Throughout her career, Reznic has served as Global Head of Product for Bitvore, held several executive leadership positions with J.P. Morgan Chase in New York City and London, and worked for MetLife and American Express in multiple countries including the U.S., United Kingdom, and within Latin America.

“I am truly honored to step into the role of CEO,” says Reznic. “This organization stands out to me for its unwavering commitment to our members and our longtime sponsor Farmers Insurance, including its thousands of employees, agents, district managers, retirees and their families, ensuring their financial well-being and success.”

“As we navigate an ever-evolving environment and the changing needs of our community, I am excited to lead the transformation efforts, ensuring we continue to provide innovative solutions and exceptional service. Our dedication to our membership remains at the core of everything we do, and I look forward to building on the strong foundation that has been established,” adds Reznic.

Reznic earned both her MBA in finance and strategy and a Bachelor of Science degree in neurobiology and biochemistry with a dual major in nutritional sciences from Cornell University. Reznic is bilingual and is in the process of relocating to the Los Angeles community along with her husband and daughter.

“Working with DDJ Myers has been wonderful. Their professionalism, communication and guidance throughout the process are truly exceptional. They are a valuable partner in the pursuit of leadership excellence,” says Reznic.

On February 3, 2025, Reznic will take the reins from the Credit Union’s CFO Harland Bengs, who has been filling in since former CEO Laura Campbell’s recent retirement. “The Board would like to thank Laura for her many years of leadership and thank Harland and the entire team for their hard work and dedication during the transition. We look forward to an exciting 2025 as we welcome Mirella and continue to achieve great things together,” says Trevino.