Fuel Solutions (Fuel) has officially launched as a nonprofit organization built to support the next evolution of credit union associations. Born from the strategic alliance between the California, Nevada, and Utah credit union associations, Fuel serves as the foundation behind this unparalleled cooperative model.
For the California Credit Union League and Nevada’s Credit Unions, this milestone builds on a 29-year partnership that began in 1996. Over nearly three decades, the associations have worked side by side to address state and federal legislative, regulatory, and strategic priorities while preserving local control and their distinct identities. With the addition of Utah’s Credit Unions in 2024 to create a three-state alliance, Fuel has extended that legacy, offering member associations even greater reach in education, professional development, compliance support, community impact, communications and marketing, business solutions, and operational excellence.
The organization is designed to meet the rising need for collective strength while preserving the autonomy and identity of each participating association. That purpose is reflected in its mission: to fuel the success of cooperatives by delivering education and support services that drive impact, foster achievement, and ensure long-term sustainability.
“This distinctive framework marks a significant evolution in how associations collaborate as we build a stronger, more efficient structure that delivers key services and support,” said Scott Simpson, President and CEO of Fuel Solutions. “More importantly, while Fuel Solutions operates as a unified front for our common association resources, each state association’s board of directors retains independent governance leading their credit unions and driving their advocacy agenda. This guarantees that the needs and priorities of each association and their local credit unions are not just protected but powerfully represented.”
The launch reflects a broader shift in how credit union associations choose to collaborate. While mergers once defined the path forward, associations are now opting for a framework that equips them with essential resources and protects their unique voice.
By enhancing the operational capacity of each association, Fuel allows them to lead with efficiency, grow their advocacy influence, and deliver value to their members.
“With Fuel, we don’t have to choose between scale and autonomy. We gain both. This model amplifies our collective voice while helping each state to shape its own future” said Larry Palochik, EVP and Executive Director of Fuel Solutions.
From essential educational resources to transformative solutions, Fuel delivers value and excellence built on trust and deep industry knowledge. Each service is tailored to the goals of independent associations and strengthened by shared resources. Now operating across its three founding states and supporting 312 credit unions, Fuel is the quiet engine behind a growing network of associations choosing evolution over consolidation.