For the second year in a row, GTE Financial has earned the prestigious Diamond Award from the Marketing, PR & Development Council, a recognition that highlights the most outstanding marketing campaigns in the credit union industry. This year, GTE Financial was honored as the Category Best winner in the Ongoing Event category for its second annual Family Motor Fest, a family-friendly car show designed to raise funds for student scholarships in the Tampa Bay area.
The Diamond Awards, now in its 30th year, is an annual competition that recognizes the best marketing campaigns, public relations strategies, and development initiatives across the credit union industry. This year, 1,451 submissions were received, representing 180 organizations from 42 states. GTE Financial’s Family Motor Fest stood out as an exemplary example of creativity, community involvement, and marketing excellence.
“We are absolutely thrilled to be recognized for a second consecutive year for Family Motor Fest,” said Scott Works, Vice President of Marketing at GTE Financial. “The success of this event goes beyond the numbers – it’s truly about making a lasting impact on the lives of local students who donate their time and talent to charitable work. This year was especially meaningful as the event had been postponed. We rescheduled it to help bring the community together after an unprecedented hurricane season in our area. We’re honored to have this opportunity to give back with a free event the whole family could enjoy.”
The Family Motor Fest, which raised an impressive $80,000 for the GTE Financial Student Scholarship Program, is a key example of how GTE Financial is not only committed to offering top-tier financial services but also to investing in the future of its local community. With more than 2,000 attendees, 75 volunteers, and 220 car registrations, the event united car enthusiasts and local families in a fun and meaningful way.
“We are truly thrilled to celebrate GTE Financial and the other Diamond Award winners with such a prestigious recognition,” said Lesli Bishop, Co-Chair of the Diamond Awards and Chief Marketing Officer at Family Savings Credit Union in Gadsden, Ala. “These credit unions not only reflect the core values of the credit union movement, but they exemplify the forward-thinking and innovative strategies within our industry.”
The Diamond Awards represent the pinnacle of marketing excellence in the credit union sector, and GTE Financial is proud to stand among the very best. For a complete list of the 2024 Diamond Award winners, visit CUNA Councils – Diamond Awards.