MSUFCU partners with equipifi to empower members with better budgeting capabilities and greater financial flexibility through BNPL-enabled debit cards
As next gen consumers increasingly cite Buy Now, Pay Later (BNPL) availability as a key factor when making purchase decisions, Michigan State University Federal Credit Union (MSUFCU) has launched an in-house BNPL feature to meet its members’ evolving needs.
With more than $8 billion in assets and nearly 400,000 members nationwide, MSUFCU continues to lead the credit union industry in delivering innovative tools that support members’ financial wellness. This BNPL offering allows members to split eligible debit card purchases into manageable installments directly within MSUFCU’s digital banking experience. By providing flexibility and transparency, members gain greater control over their budgets without compromising their financial security.
“We invested in BNPL to give our members more control over their budget, with a payment method they prefer, delivered securely and seamlessly from their trusted credit union,” said Ben Maxim, Chief Technology Officer at MSUFCU. “Our partnership with equipifi reflects our commitment to innovation and to helping members pursue their goals with confidence.”
To power this service, MSUFCU partnered with equipifi to generate pre-qualified BNPL offers to members based on their unique financial profile. Using an application programming interface (API) to connect to equipifi’s platform, MSUFCU is able to help members access flexible payment options that fit both their budgets and lifestyles.
“BNPL is a necessary banking and budgeting feature for financial institutions to align with the evolving needs of consumers,” said Bryce Deeney, CEO and co-founder of equipifi. “MSUFCU’s leadership in launching this program reflects their dedication to providing a banking experience that puts people first.”