Scienaptic AI today announced that People Driven Credit Union has selected its platform to power intelligent bundled product offerings for its new members.
With the help of the Scienaptic AI platform, People Driven Credit Union is strengthening its new member onboarding experience by intelligently assessing each member’s financial profile and credit eligibility when they open a new deposit account. AI-driven insights generate custom pre-qualified offers, letting the credit union immediately help their new members with the right financial solution at the right time. People Driven will anticipate member borrowing needs and establish stronger member relationships from day one.
“We’re revolutionizing how we serve members from the moment they walk through our doors,” said Emily Roberts, COO at People Driven Credit Union. “When a new member opens their checking account with us, Scienaptic’s platform instantly assesses their profile and presents pre-qualified offers for additional products they didn’t even know they were eligible for. For instance, when setting up a new deposit account, we might discover the member qualifies for both a refinance of an existing auto loan and our premium rewards credit card – offers they can accept immediately during that same visit. We’re turning every interaction into an exciting opportunity to unlock financial possibilities for our new members.”
“People Driven Credit Union is setting a new standard for member onboarding with our AI-powered platform,” said Eric Steinhoff, EVP of Client Impact at Scienaptic AI. “Within minutes of someone opening their first account, our technology identifies which additional products they’re qualified for and presents those opportunities in real-time. This isn’t about pushing more products – it’s about recognizing what members actually need and ensuring they don’t miss out on financial solutions that will benefit them. The result is new members who start their relationship on the right footing with more than one product from day one, rather than having to discover these options through multiple visits over time.”