Here’s a stat that’ll make you feel better about your insurance choices: over 18,000 people weighed in on their insurance experiences, and TruStage just landed on Forbes’ America’s Best Insurance Companies list for 2026. Oh, and this isn’t beginner’s luck—it’s their fourth year in a row.
The recognition comes from a partnership between Forbes and Statista (think of them as the nerds who actually crunch all the numbers), and it’s based entirely on what real customers had to say. No marketing fluff, no corporate smoke and mirrors—just honest feedback from folks who’ve actually dealt with these companies.
“TruStage exists to help make brighter financial futures accessible to everyone, including offering insurance and financial protection when people need it most throughout life’s stages,” said Terrance Williams, the company’s President and CEO. His take? You shouldn’t have to pick between good service and affordable coverage. Novel concept, right?
What Actually Goes Into This Ranking
The survey didn’t just ask people to rate their feelings on a scale of meh to amazing. Researchers dug into the nitty-gritty across five insurance categories: Auto, Homeowners, Renters, Permanent Life, and Term Life. They measured everything from overall satisfaction and loyalty to six specific areas that actually matter when you need to file a claim at 2 AM or figure out why your premium jumped:
- Advice quality
- Customer service
- Price-to-performance ratio
- Transparency (aka no hidden fine print surprises)
- Digital services
- How they handle claims and benefits
The Numbers Behind the Name
TruStage isn’t exactly the new kid on the block. They’re currently the number four issuer of individual life insurance policies in the entire United States by total policy count, according to LIMRA—that’s the Life Insurance Marketing and Research Association, basically the official scorekeepers of the insurance world.
The company has been serving middle-market consumers for over 90 years, offering everything from whole and term life insurance to auto, home, and payment protection on loans. That’s nearly a century of helping people protect what matters most, which means they’ve seen pretty much everything at least twice.
This latest recognition applies to TruStage member insurers, marking another milestone in their mission to make quality financial protection accessible without requiring a trust fund to afford it.