Gamified savings initiative empowers credit union members to build financial resilience and win cash prizes.
CUSG’s nationwide prize-linked savings program, Save to Win, is proud to celebrate the remarkable success of Wright-Patt Credit Union® (WPCU®), where over 2,700 members collectively saved more than $2.3 million in the program’s first year. By transforming saving into an exciting, engaging, and rewarding habit, Save to Win helped WPCU drive measurable behavior change and deepen member engagement across all financial stages.
Launched in April 2024, WPCU’s Save to Win campaign exceeded expectations, resulting in the opening of 2,743 new accounts and the awarding of $201,775 in cash prizes. Eligible members earn entries into monthly, quarterly, and annual drawings for every $25 saved into a Save to Win account, providing them a risk-free way to grow their savings while earning chances to win, potentially amplifying their savings even further.
“I continue to be excited by the impact Save to Win has had on our members, but I’m even more excited about the potential as more members take advantage of the unique program,” said Tim Mislansky, President and CEO at Wright-Patt Credit Union. “It’s simple, exciting and it motivates people to take control of their financial journey, one small deposit at a time. The real impact comes through in the stories. We’ve heard from members who’ve used their winnings to pay down debt, cover unexpected expenses, and even create special holiday memories for their families. This is what it’s all about—helping our members improve their financial well-being.”
WPCU’s campaign featured a retro video game theme that resonated across generations, capturing attention and building excitement. Digital and in-branch materials, member check presentations, educational workshops, and social media spotlights have contributed to creating memorable and impactful member experiences, bringing the program to life.
“Programs like Save to Win show how credit unions lead with purpose,” said Patty Corkery, CUSG President and CEO. “Wright-Patt Credit Union has demonstrated what’s possible when you pair financial empowerment with smart engagement strategies. We’re proud to see our platform supporting real change in members’ lives.”
Save to Win is available to credit unions in most states across the country. The program goes beyond cash incentives, serving as a strategic tool for credit unions to expand their membership, grow deposits, and promote lasting financial wellness.