| The Minnesota Credit Union Network (MnCUN) is proud to announce the launch of a bold, statewide consumer awareness campaign: “It’s a Credit Union Thing.” This cooperative initiative brings together credit unions across Minnesota to elevate public understanding of the credit union difference—highlighting their not-for-profit model, personalized service, and deep community impact. The campaign is designed to spark curiosity and connection, especially among younger Minnesotans navigating major life milestones. With a confident, relatable message and fresh creative assets, “It’s a Credit Union Thing” aims to grow membership and deepen engagement by showing how credit unions are in step with members—every step of the way. “Minnesota credit unions are once again leading the way,” said Mara Humphrey, President & CEO of the Minnesota Credit Union Network, the state’s trade association for credit unions. “Minnesota was the first state to launch the national Open Your Eyes to a Credit Union campaign, and we are continuing a collaborative and innovative approach to inviting more Minnesotans to learn about the advantages of non-profit financial cooperatives for their families and communities.” Since Minnesota launched its first statewide awareness efforts in 2017, the likelihood of Millennials joining a credit union has risen by more than 80%. The “It’s a Credit Union Thing,” campaign will launch in August and run through October, during Cooperative Month and will feature paid media and grassroots tactics. So far, nearly 40% of MnCUN members have contributed to the effort. Contributing credit unions have access to a comprehensive marketing toolkit with customizable logos, social media templates, and video content for local adaptation. |
Minnesota Credit Unions Launch Bold Statewide Awareness Campaign: “It’s a Credit Union Thing”
