California homebuyers are facing a series of complex challenges when trying to upgrade or invest in a new primary home. Not only do homes in California cost nearly twice as much as the typical U.S. home[1] but rising mortgage interest rates and limited inventory are adding to the stress of homebuying. To help alleviate these concerns, Wescom Financial is introducing a Home Equity Line of Credit (HELOC) with more flexible terms. The new financial offering, HELOC Flex, helps Californians leverage the equity in their current primary home for their next residential purchase.
“Our new HELOC Flex offering is a direct result of listening to our members and seeing the need for more financial flexibility in this economy. The HELOC Flex enables them to take advantage of the equity in their current home without having to wait for their home to be sold before they can buy another one,” said Jeff Smrcka, Vice President Consumer Lending at Wescom. “We are addressing the growing competitive landscape around homebuying through this solution.”
Wescom’s new HELOC Flex offers three key advantages for members looking to leverage the equity in their current primary residence:
- Flexibility in Timing: Members do not need to wait for their current primary home to sell before buying their new primary property, meaning they can act quickly in a competitive market, to ensure they do not miss out on their dream home.
- Access to Funds: Members can access the funds they need for a down payment or outright purchase of a new primary home almost immediately. This immediate liquidity allows them to secure the financing needed while managing the sale of their current primary home at their desired pace.
- Competitive Rates: Wescom’s competitive pricing ensures it is an attractive option in the current landscape.
In 2025 alone, Wescom has financed over 1,200 HELOCs for more than $350 million throughout California. Wescom anticipates a record-setting year as production continues to grow based on existing HELOC programs and consumer demand.