Service One Credit Union is proud to share that Matt Whalen has been promoted to the executive role of Chief Lending Officer.
In this role, Matt will continue to serve our members by having executive oversight of the lending operations and support functions.
Matt’s career is defined by over 25 years of banking experience, including his previous role as VP of Lending at Service One Credit Union. His expertise is anchored by professional designations, including Certified Mortgage Banker (CMB) and Accredited Mortgage Professional (AMP), as well as a credential in Business Law from Cornell University.
“At the end of the day, lending is about helping people move forward. Matt understands that responsibility and approaches it with both care and expertise. I’m confident he will continue to expand our ability to meet members where they are and help them reach their financial goals.” says Service One President and CEO Justin Morris.
Reflecting on his new role, Whalen emphasizes that his work is guided by the simple philosophy of people helping people. “Being part of the communities we serve, I see firsthand how important a fair and helpful financial partner can be,” Whalen says. He highlights that his primary goal as Chief Lending Officer is to ensure Service One remains supportive of its members while championing lending solutions that help our members reach their financial goals. “I’m honored to serve an organization where ’To Serve Others’ isn’t just a slogan—it’s how we operate every day.”
Matt also enjoys exploring local historic sites and discovering new restaurants throughout the region.
In other news, Service One Credit Union has been recognized nationally for the quality of service it provides to members, earning a 2026 MemberXP ‘Best of the Best’ Award for its loan experience. The award is presented by CUSG through its MemberXP experience management platform and recognizes the top credit unions based on member feedback.
As a local credit union driven by the mission to help our communities prosper, Service One treats every loan application as more than just a transaction. It’s a step toward a neighbor’s financial goal. This recognition highlights Service One’s ability to pair professional expertise with the approachable, helpful service that our Bowling Green and South-Central Kentucky members expect.
“What makes this recognition meaningful is that it comes directly from our members,” said Morris. “Our purpose is, ‘Service to Others,’ and our team works hard every day to listen to our members. We use their feedback to refine our processes and ensure we are the community’s preferred financial partner.”
The Best of the Best Awards represent the top 25 percent of credit unions nationwide. Unlike industry awards decided by a committee, these rankings are fueled by member survey responses that measure how easily and effectively a credit union meets member needs during the moments that matter most, such as buying a home or financing a vehicle.
“Providing great member experience isn’t an accident, it’s intentional,” said Elisabeth Lindsey, VP, member experience. “By staying human and relatable in our interactions, we’re able to coach our teams effectively and deliver consistent, high-quality service our members deserve. We’re proud to be a real person on the other end of the line for our members.”
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