New CEO Takes the Helm at Firstmark Credit Union

The Board of Directors of Firstmark Credit Union proudly announces the selection of Wendy Cleveland as the organization’s next president and chief executive officer (CEO). The board extends their heartfelt appreciation to Gregg Thorne for his leadership as interim CEO during their comprehensive search process. Ms. Cleveland will permanently succeed Nathanael Tarwasokono, who resigned in January 2024.

In collaboration with Mike Juratovac, senior partner at Modern Executive Solutions, the board conducted a national search of executive talent from across the industry.

Mr. Juratovac’s 25 years of executive search and consulting experience has been instrumental in the board’s efforts to appoint a leader deeply connected to the mission of credit unions.

“Wendy’s passion for our mission-focused work has been demonstrated by her years of service, advocacy, and community involvement dedicated to improving the lives of others,” said Donald Pinson, chairman of the board. “With her extensive background and vision for the future, we are confident Firstmark will continue to excel under her leadership in member service and community impact. We are extremely pleased to have her join us.”

“I look forward to joining the community of San Antonio and leading Firstmark Credit Union into an exciting new chapter,” said Wendy Cleveland. “I am honored to build on the impactful legacies of Mr. Ewing and Mr. Tarwasokono and to work with our dedicated Board and employees to advance the credit union’s rich history. Together, we will achieve growth with a member-first vision and best-in-class service and technology.”

Ms. Cleveland comes to us from Sound Credit Union ($3B, Tacoma, WA) where she has served as executive vice president and chief operations officer since 2018. During her tenure, she led their strategic efforts to enhance the member experience, deepen employee engagement, and generate asset, income, and membership growth. An industry veteran, Ms. Cleveland has served in a variety of senior leadership roles at credit unions around the country; and through her leadership and volunteerism, she has been committed to bettering members’ lives and enriching communities.

Ms. Cleveland holds a Master of Business Administration and is a CUES Certified Chief Executive. Her official start date with Firstmark Credit Union is March 10, 2025. She and her husband look forward to building new relationships and calling Texas home. Please join us in welcoming them to our community.