Addition Financial Credit Union is shaking up its leadership structure with a move that’s less about org chart Tetris and more about actually connecting the dots between what members need and how the credit union delivers it. The organization just promoted Miriam Mitchell to Chief Growth Officer—a newly expanded role that unites lending, marketing, PR, and community development under one strategic umbrella.
If you’re thinking this sounds like more than your typical promotion announcement, you’d be right. The role represents a fundamental shift in how Addition Financial thinks about growth. Instead of having these crucial teams operate in their own silos (you know, like every other financial institution ever), they’re betting that bringing them together will create a smoother, more intentional experience for members from first contact through every milestone after.
Mitchell isn’t new to Addition Financial—far from it. She’s been with the credit union since 2005 and previously served as Chief Lending Officer, a position she’ll continue to hold while taking on these expanded responsibilities. Translation: she’s adding the marketing, PR, and community development teams to her portfolio while keeping her hand on the lending wheel.
“This role reflects our belief that growth is about much more than numbers—it is about building meaningful relationships and creating opportunities for our members to achieve financial success,” said Kevin Miller, President and CEO of Addition Financial. He pointed to Mitchell’s track record of putting members first and her knack for connecting business strategy with actual human needs as key reasons she’s the right person to pull this off.
And that track record is substantial. Mitchell brings 28 years of financial services experience to the table, with nearly two decades of that spent at Addition Financial climbing through roles like Director of Real Estate Lending and VP of Lending. Along the way, she’s shaped lending programs that walk the tightrope between growth, affordability, and member service—no small feat in an industry where those priorities often feel at odds.
So what does this mean in practice? Under Mitchell’s leadership, Addition Financial plans to focus on the things credit unions do best when they’re firing on all cylinders: expanding access to affordable financial products, ramping up financial education programs, strengthening community ties, and building brand awareness in their growing service area.
“As a credit union, our growth is directly connected to the success of our members and communities,” Mitchell explained. “Every interaction—whether it’s opening an account, applying for a loan, attending a financial education workshop or engaging with us in the community—is an opportunity to build trust and deliver value.”
It’s a perspective that makes sense when you step back and think about it. After all, why should your experience applying for a mortgage feel completely disconnected from the educational workshop you attended or the community event where you first heard about the credit union? Bringing these functions under unified leadership could help ensure they’re all singing from the same sheet music.
Mitchell’s credentials extend beyond Addition Financial’s walls, too. She holds a Bachelor of Science in Administration and Business from Barry University and an MBA from Rollins College. She currently serves on the University of Central Florida College of Business Dean’s Advisory Board, previously led the Credit Union Real Estate Network as president, and is a Leadership Orlando alumnus.
The bottom line? Addition Financial is making a statement that growth isn’t just about getting bigger—it’s about getting better at serving the people who are already there while making it easier for new members to discover what credit union membership can offer.