Leveraging Alkami’s cutting-edge technology, Financial Center First Credit Union enhances its dual-branded strategy and member experience with a scalable digital banking platform
Alkami Technology, Inc. announced today its partnership with Indianapolis-based Financial Center First Credit Union (Financial Center) to transform its digital banking experience. A key aspect of this collaboration is Financial Center’s ability to enhance its dual-branded strategy, serving both its primary membership and Ball State Financial, a co-branded entity catering to Ball State University’s community. By leveraging Alkami’s Platform, Financial Center can now deliver distinct branding and personalized experiences to different member segments—an opportunity not previously possible.
Through Alkami’s Digital Banking Platform, Financial Center will provide its retail and business members with a user-friendly, scalable, and feature-rich digital banking experience. By combining Alkami’s Data & Marketing Solutions with digital banking, the credit union will “At Financial Center, we are always looking for ways to make the digital experience better, faster and easier when working with us,” said Chris Sibila, senior vice president and chief information officer at Financial Center. “Through the design and implementation of Alkami’s Digital Banking Platform, we have delivered an intuitive experience that allows our members to easily manage their accounts, leading to increased satisfaction and engagement. Alkami’s Platform not only enhances the digital banking experience but also supports our long-term growth by allowing us to quickly adapt to new features and services as our needs evolve.” individual offers through audience building based on transaction behavior and purchase intent.
Additionally, Alkami’s Platform supports automated clearing house (ACH) processing and integrates seamlessly across Financial Center’s retail and business banking services, further reinforcing the credit union’s mission to provide comprehensive and efficient financial solutions.
“Financial Center is dedicated to delivering a best-in-class digital experience to its members, and we are proud to support them in this journey,” said Taylor Adkins, vice president, product management at Alkami. “Our Platform will provide Financial Center with the tools needed to differentiate themselves in the marketplace while ensuring their members receive a seamless and highly engaging banking experience.”