the credit union connection logo white

Financial Center First CU Beats Everyone to the BNPL Punch

Financial Center First Credit Union just became the first credit union in Indiana to roll out its own Buy Now, Pay Later solution—and they’re doing it in a way that might actually help people instead of quietly burying them in debt.

The concept is straightforward. Members can now split eligible purchases into manageable installment payments directly through Financial Center’s digital banking platform. No jumping through hoops with third-party apps. No mysterious fees appearing out of nowhere. Just a clean, transparent way to spread out payments when life throws an unexpected expense your way.

Why This Matters More Than You Think

If you’ve been anywhere near the internet lately, you’ve seen Buy Now, Pay Later options multiplying like rabbits. Klarna here, Affirm there, Afterpay everywhere. They’re convenient, sure—but they can also become a fast track to financial chaos when you’ve got four different services tracking different payment schedules across multiple apps.

“We’re seeing more and more people turn to quick-fix payment options that don’t always have their best interests in mind,” said Kyle Endres, Vice President of Communications at Financial Center. “As a credit union, we have a responsibility to offer something better. This is about giving our members flexibility without the trade-offs that often come with outside lenders.”

Translation: they watched everyone else create a mess and decided to build something that actually works for real people.

The Tech Behind the Curtain

Financial Center partnered with equipifi, an Arizona-based fintech company that launched in 2021 and specializes in—you guessed it—Buy Now, Pay Later solutions for financial institutions. The platform lets members get personalized, pre-qualified offers in seconds. Even better, they can access funds before making a purchase, which means you can plan ahead instead of scrambling when your dishwasher decides to die on a Tuesday.

“Financial Center is setting the standard for responsible Buy Now, Pay Later and putting members in control of their spending with the transparency and guidance they deserve,” said Bryce Deeney, Founder and CEO of equipifi. “By offering Buy Now, Pay Later in-house with trusted services and personalized support, Financial Center ensures members always know where they stand financially, helping them meet present needs while building toward a stronger future.”

What Makes This Different

Here’s where things get interesting. Because everything happens within the credit union’s ecosystem, members get some serious advantages:

  • No hard credit pulls that ding your credit score
  • Zero prepayment penalties if you want to pay things off early
  • Transparent terms that don’t require a law degree to understand
  • No juggling multiple accounts across different platforms

Basically, Financial Center is betting that people want flexibility without feeling like they need a spreadsheet and a prayer to track their payments. Novel concept, right?

The program went live in May 2026 for approximately 11,000 members. It’s a tech-forward move from a credit union that clearly understands where consumer finance is heading—and more importantly, understands that getting there first means nothing if you’re just creating more problems along the way.

Sometimes the best innovation isn’t about being flashy. It’s about taking something that exists and making it actually work for people. Financial Center seems to have figured that out.

Related:
BNPL strategic partnership announced by equipifi and CUSG

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top