If you’re an Honor Credit Union member who’s been thinking about getting more serious with your investments, good news: the credit union just made it a whole lot easier to do exactly that.
The credit union has teamed up with Cetera Financial Institutions to beef up its investment services, which means members now have access to personalized investment guidance and financial education through Honor Investment Services. Think of it as adding a financial planning expert to your corner—someone who can help you figure out whether you’re actually on track for retirement or if you need to rethink that boat purchase.
Why This Actually Matters
Here’s the thing about credit unions: they exist to help their members build better financial lives, not to maximize profits for shareholders. Honor Credit Union is doubling down on that mission by expanding beyond traditional banking services into more comprehensive investment support.
The partnership with Cetera isn’t just about checking a box. Honor specifically chose Cetera because they’ve got a solid track record working with financial institutions across the country, plus they bring some serious tech and a holistic approach to financial planning. No one wants outdated tools or cookie-cutter advice when it comes to their money.
Who Can Use These Services?
Honor members can access these investment services either online at honorinvestmentservices.com or by stopping by their local Honor Credit Union branch. And here’s a nice bonus: these services are actually available to people across the United States, not just current members.
“Helping our members build strong financial futures has always been central to who we are as a credit union,” said Scott McFarland, Honor Credit Union’s CEO. “Partnering with Cetera helps us enhance our investment services program so we can provide members with even greater access to trusted financial guidance and support at every stage of life.”
The Bottom Line
This partnership is really about meeting people where they are financially and giving them the tools to get where they want to go. Whether you’re just starting to invest, planning for retirement, or somewhere in between, having access to expert guidance can make a real difference in how confident you feel about your financial future.
For Honor Credit Union, it’s another way to support members beyond the usual checking accounts and car loans—and that’s what community-focused banking should look like.
*Investment services available through Honor Investment Services.