HuLoop Automation just picked up 28 new customers in the first six months of 2026. That’s not just growth—that’s a signal that banks, credit unions, and retailers are finally moving past the “let’s add AI to everything” phase and into the “let’s actually redesign how work happens” phase.
The company, which specializes in AI-powered work optimization (fancy term for making operations actually efficient), is riding a wave of demand from organizations that are done treating AI like just another shiny tool in the tech stack. Instead, they’re rethinking their entire workforce model—blending human employees with robotic workers and AI agents in ways that actually make sense.
The Blended Workforce Isn’t Sci-Fi Anymore
Think of it this way: humans are brilliant at relationship building, strategic thinking, and handling those weird edge cases that pop up in any business. Robots and AI agents? They’re great at the repetitive stuff that makes your brain melt by 2pm on a Tuesday. HuLoop’s approach lets each type of worker do what they do best, which sounds obvious but is surprisingly rare in practice.
“The future of AI isn’t about adding another tool to the stack, it’s about changing how work gets done,” said Todd P. Michaud, President and CEO of HuLoop. Translation: stop bolting AI onto broken processes and start building better processes from scratch.
He continued: “Banks, credit unions and retailers are moving beyond isolated automation to redesign operations around a blended workforce, one where people focus on judgment, relationships and strategy while Robotic and Agentic Workers handle routine execution. That’s the transformation driving demand for work orchestration.”
What’s Actually Under the Hood
HuLoop’s platform does three main things: it spots where your operations are inefficient (often in places you didn’t realize), orchestrates work across your human and digital workforce, and automates the repetitive stuff. All from one place, which matters more than it sounds—nobody wants to juggle five different dashboards just to figure out why the mortgage application process takes three weeks.
The platform also builds in governance and human oversight from the ground up. Because yes, AI is powerful, but you still need compliance, transparency, and someone who can pull the emergency brake if things get weird.
Growing Fast, Growing Smart
To keep up with demand, HuLoop has been expanding its product and operations teams—investing in the people and infrastructure needed to actually deliver on the promise. They’ve also been strategic about partnerships, teaming up with CSI, CUNA Strategic Services, Banking Tech Partners, and AgreeYa Solutions (now Compucenter). Each partner brings something specific to the table, whether that’s integration expertise, customer success chops, or delivery muscle.
These partnerships are helping HuLoop reach underserved market segments and integrate with the platforms customers are already using. That last part is key—nobody wants to rip out their entire tech stack just to adopt AI.
What Customers Are Actually Saying
The proof, as they say, is in the pudding. New customers are pointing to real operational improvements: better visibility into what’s actually happening, less manual busy work, and processes that don’t make everyone want to pull their hair out.
“We are excited about the opportunity to partner with HuLoop,” said Brandt Downing, Chief Operations Officer at First Farmers Bank & Trust, which operates in Indiana and Illinois. “Our goal is to increase efficiency across multiple departments, automate manual tasks, free up our employees to handle more complex tasks, and improve customer service.”
Chad Hill, Chief Systems and Solutions Officer at Citizens State Bank of La Crosse, Wisconsin, put it even more bluntly: “By now, everyone realizes they need to lean into AI to drive efficiency. In community banking, limited financial and staff resources make this a significant challenge. We selected HuLoop because they fit our customer-centric culture and bring practical use cases we can stand up quickly.”
Hill also noted an interesting side benefit—since the bank uses CSI as its core banking software provider, and a growing number of other CSI banks are using HuLoop, there’s potential for collaboration among non-competing institutions. Sometimes the best insights come from seeing how someone else solved the same problem you’re facing.
The big picture? AI adoption is moving from hype to actual implementation, and the organizations figuring it out first are the ones redesigning work itself—not just sprinkling automation on top of outdated processes. HuLoop’s H1 2026 numbers suggest they’re helping lead that shift.