“They’re willing to switch banks to get the experience they’re looking for.”
That’s Erica Pilon of Jack Henry describing Gen Z accountholders, and it explains why a new partnership between Nuuvia and Jack Henry® is getting attention in community banking.
Nuuvia, a youth banking platform built for community banks and credit unions, announced that it is collaborating with Jack Henry to help financial institutions reach the next generation of customers and hold onto them as they grow.
What Banno Customers Are Getting
Nuuvia will offer Jack Henry Banno™ customers a youth and family banking platform that plugs directly into the Banno digital banking service. Financial institutions can use it to:
- Attract young consumers with financial education, allowance management tools, and parent-guided debit card experiences.
- Keep ownership of deposits, interchange income, customer data, and member engagement.
- Build household relationships through a white-labeled experience that strengthens loyalty to the institution’s own brand.
The collaboration should also make for tighter, smoother, and faster implementations across Banno and Jack Henry’s core banking systems.
Why Start With the Kids
Nuuvia CEO Marcell King says the opportunity is in engaging people early and staying with them through every stage of life. “Our collaboration with Jack Henry helps their financial institutions acquire the next generation of accountholders, retain the deposits and relationships they establish, and deepen those relationships across the entire household,” he said. In his words, the result is a strategy to expand the customer base, strengthen future deposit growth, and create value for local communities.
Pilon puts a number on it. Gen Z is expected to open 4 million new accounts this year. These customers want flexibility and digital access, and they’ll move if they don’t get it. “Banno is constantly adding tools and integrations that give accountholders more control over their financial lives,” she said, “and Nuuvia is no exception.”
A Credit Union’s View
Richard Yeager, president and CEO of Olean, N.Y.-based High Point FCU, is a customer of both companies. He calls engaging the next generation a top strategic priority. Delivering a modern experience designed for Gen Z and Gen Alpha inside the digital channels members already trust, he said, is paramount to keeping them. “That is a win for our credit union, parents, and future members we are building relationships with today.”
What to Watch Next
Keep an eye on how quickly Banno institutions roll this out and whether early adopters report growth in youth accounts and household deposits. Those numbers will show whether starting young pays off for community banks and credit unions.