Deposits on Nuuvia’s youth banking platform grew 671% year over year.
That’s the headline number from the company’s second fiscal quarter of 2026, which it called a record. The platform is built for community banks and credit unions, and demand is climbing fast enough that Nuuvia is scaling its operations and internal infrastructure to keep up.
What Nuuvia Does
Nuuvia offers a ready-made digital banking experience aimed at Gen Z, Gen Alpha and their parents. The idea is to get whole families into one institution, encourage good money habits, and build loyalty that lasts for decades. Banks and credit unions keep the deposits, card interchange revenue, customer data and engagement, rather than handing them off to an outside app.
The First-Half Numbers
Here’s how the first half of the fiscal year stacked up against last year:
- 50% more community financial institutions (CFIs) signed on
- 142% year-over-year increase in engagement rates at institutions using the platform
- 671% year-over-year increase in deposits
- 136% increase in the number of savings goals set by parents and kids
- 111% increase in average savings goal amounts
New Leaders and a Safety Credential
Nuuvia also built out its senior team. Nate Dudek joins as chief technology officer, Brian Cooney as vice president of sales, and Jennifer Werner as vice president of marketing. The company also earned iKeepSafe COPPA Safe Harbor certification, which validates how it handles personal information from children under 13.
Why Banks Are Paying Attention
Jason Belcher, Chief Operating Officer at First Community Bank, sees youth tools as a long-term investment. “By providing families engaging digital tools to build healthy financial habits, we can establish relationships earlier and strengthen engagement,” he said. He added that Nuuvia helps bring financial education to life while supporting the bank’s goals of attracting younger account holders and building loyalty.
Nuuvia CEO Marcell King says the way institutions think about youth banking is changing. It used to be a program for attracting younger customers. Now, he argues, it’s a growth strategy for building relationships with entire families and creating a path to the next generation of account holders. Banks and credit unions want to offer a safe, engaging way for kids and teens to learn real-world money skills, and they want that relationship to stay under their own trusted brand.
The timing matters, too. Deposit growth is a top priority for CFIs right now, and Nuuvia lets them keep 100% control of deposits, customer relationships, card revenue and data. The platform combines supervised spending, savings, financial education and interactive experiences inside the institution’s existing digital banking environment.
What This Means for You
If you run or work with a community bank or credit union, these results suggest that family-focused youth banking can move real numbers on deposits and engagement. If you’re a parent, expect more local institutions to offer kid-friendly tools with savings goals and supervised spending, and look for safeguards like COPPA certification when you compare them.