United Federal Credit Union is shaking up its senior ranks in the best possible way—by promoting two longtime team members who’ve been crushing it for years.
Brittany Grasley and Dan Card are stepping into the C-suite as Chief Operations Officer and Chief Information Officer, respectively, and if their track records are any indication, United’s members are in for some serious upgrades.
Think of it as promoting your MVPs to team captains. These aren’t outside hires learning the ropes—Grasley and Card have been in the trenches at United for 17 and 12 years respectively. They know the playbook inside and out.
Why This Matters
“Brittany and Dan’s deep experience with United positions them to make an immediate impact on both the employee and member experience,” said Terry O’Rourke, United’s CEO and President. He’s betting that their institutional knowledge will translate into smoother operations, better tech, and the kind of service that actually makes people want to deal with their credit union.
Meet Your New COO
Brittany Grasley joined United back in 2009, and she’s spent nearly two decades mastering everything from member service to team leadership. Now as COO, she’s taking the wheel on pretty much everything that keeps the lights on: loans, deposits, payment services, project management, and those continuous improvement initiatives that sound boring but actually make your banking life way easier.
“I’m grateful to step into the role of Chief Operations Officer at United,” Grasley said. “With 17 years of experience across various areas of the business, I’m excited to bring my background into a leadership position focused on driving meaningful changes for both employees and members.”
Her game plan? Align project management with day-to-day operations so innovations actually make it from the drawing board to your mobile app—and do it in a way that scales as United grows.
Your New CIO Has Entered the Chat
Dan Card has been steering United’s technology ship since 2013, which means he’s seen the credit union through some major digital evolution. As the newly minted Chief Information Officer, he’s now officially in charge of making sure United’s tech stack doesn’t just work—it works for you.
Card’s focus areas include strategy, systems, tools, and data. Basically, all the behind-the-scenes stuff that determines whether your app crashes when you need to check your balance or actually helps you manage your money like a boss.
“It is a privilege and I am humbled to lead United’s technology initiatives and to be part of an exceptional team,” Card said. His approach leans on proven best practices and forward-looking innovation—tech speak for “we’ll use what works and stay ahead of what’s coming.”
The Bigger Picture
These promotions aren’t just about filling chairs at the executive table. United is deliberately beefing up its senior leadership to handle ambitious growth plans while keeping service quality high. The expanded structure is designed to get different departments working together more smoothly, speed up strategic projects, and make sure United can deliver for its members and communities as it continues to grow.
In other words, they’re building the leadership team today that can handle tomorrow’s challenges. And they’re doing it by betting on people who already believe in the mission.