If you’re running a credit union right now, AI probably feels a bit like that kitchen gadget you bought on impulse. You know it’s supposed to make life easier, but you’re not entirely sure where to start—or whether you’ll just end up storing it in the back of a cupboard.
Good news: Member Driven Technologies (MDT) just teamed up with OnTrac AI to help credit unions cut through the hype and actually do something useful with artificial intelligence.
MDT—a CUSO that specializes in helping credit unions navigate the increasingly complex world of financial technology—is expanding its Transformational Consulting services by bringing OnTrac AI’s expertise into the mix. Think of it as adding a specialist to your team who actually knows how to turn “we should probably do something with AI” into “here’s exactly what we’re doing and why.”
What’s Actually Happening Here
Through this partnership, MDT clients can now tap into OnTrac AI’s Ignite program. Instead of throwing AI at random problems and hoping something sticks, Ignite helps credit unions figure out where AI can actually move the needle. We’re talking about identifying high-value opportunities, checking if your organization is ready to handle them, and building a realistic roadmap that won’t require a degree in computer science to understand.
Dan Schneider, Chief Project Officer at MDT, put it plainly: “AI has the potential to transform how credit unions operate, but for many institutions, the biggest challenge is knowing where to begin. By partnering with OnTrac AI, we are giving credit unions access to a structured, responsible and scalable approach to AI adoption.”
The goal? Help credit unions move past the “this sounds cool but also terrifying” phase and into actually improving operations, getting employees on board, and delivering better member service—all while keeping compliance, security, and the core credit union mission intact.
More Than Just Tech for Tech’s Sake
Here’s what makes this partnership different: it’s not about jumping on the AI bandwagon because everyone else is doing it. MDT’s Transformational Consulting already helps credit unions align their people, processes, and technology to work smarter. Adding OnTrac AI’s framework means they can now evaluate AI opportunities based on real factors—like organizational impact, how hard something will be to implement, and whether your team will actually use it.
Plus, they’re addressing the stuff that keeps executives up at night: governance, security, AI literacy across your organization, and making sure your employees are ready for the shift.
“The goal isn’t to encourage credit unions to adopt AI for the sake of adopting AI,” explained Bob Marsh, Chief Growth Officer at OnTrac AI. “Ignite helps organizations step back, identify where AI can have meaningful operational impact and prioritize opportunities based on their needs, readiness, and ability to execute.”
The Bottom Line
This partnership gives credit unions access to experienced AI experts who can help build stronger AI literacy across teams and take a practical, economical approach that fits their unique situation. No cookie-cutter solutions. No pressure to implement things you’re not ready for.
Instead, it’s about reducing the fear factor and taking intentional, strategic steps toward genuine operational efficiency and better member experiences. Which, when you think about it, is exactly what people helping people should look like in 2025.