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How a Credit Union, a Celebrity Golf Coach, and Dads on a Mission Are Changing Back-to-School Season

A credit union, a world-famous golf instructor, and a grassroots dad organization walk into a country club.

No, this isn’t the setup for a joke—it’s actually a pretty cool story about community support.

People’s Credit Union just dropped $5,000 as the lead sponsor for the Good Dad Gang‘s annual charity golf tournament, happening July 28th at Fall River Country Club in Massachusetts. And they’re bringing some serious star power: Sean Foley, the PGA instructor who has coached Tiger Woods and Justin Rose, will show up as the special guest and keynote speaker.

Why This Matters More Than Your Average Golf Outing

Sure, charity golf tournaments are pretty standard fare in the corporate world. But this one’s different. The funds raised aren’t going toward another generic cause—they’re directly supporting Good Dad Gang’s annual backpack giveaway, which helps families get their kids ready for school without the financial stress.

“Good Dad Gang’s backpack giveaway does something simple and powerful; it helps families thrive, and strong families build strong communities,” said Sean Daly, Head of People’s Credit Union. “Kids do better when a parent is genuinely engaged in their lives. Good Dad Gang helps more fathers do exactly that, and that’s a mission worth backing.”

The Good Dad Gang: More Than Just a Catchy Name

If you haven’t heard of Good Dad Gang yet, here’s the quick version: they’re all about empowering fathers to show up, be present, and actively participate in their kids’ lives. Their focus? Supporting families in historically marginalized communities and making sure every child gets a fair shot at success.

The backpack giveaway started over ten years ago in Lawrence, Massachusetts, and has since expanded to Fall River. They partner with each city’s Boys & Girls Club to get school supplies directly into the hands of kids who need them most. It’s straightforward, impactful work—the kind that actually makes a difference in people’s daily lives.

A Partnership Built on Shared Values

Daniel Carrillo, who founded Good Dad Gang, clearly appreciates having People’s Credit Union in their corner. “It has been an absolute pleasure teaming up with People’s Credit Union,” he said. “Their partnership on this year’s backpack giveaway reflects their dedication to giving back to the community and helping people in need. We are very grateful for their contribution, and we look forward to working with them more in the future.”

Translation: when local institutions put their money where their mission statement is, communities notice. And when those institutions help amplify the work of organizations like Good Dad Gang, everybody wins—especially the kids heading back to school with everything they need to succeed.

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