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Kitsap Credit Union Taps Digital Banking Veteran to Lead Member Experience Revolution

Puneet Malhotra Chief Digital Experience Officer Kitsap Credit Union

Kitsap Credit Union just made a power move in the digital arena, bringing on Puneet Malhotra as their new Chief Digital Experience Officer.

If you’re wondering what that means in plain English, think of him as the person who’ll make sure your banking experience is as smooth as your favorite streaming app—but, you know, for your money.

Malhotra isn’t exactly new to this rodeo. He’s spent over 25 years deep in the trenches of digital banking, payments, tech, and financial services. In his new role, he’ll be steering the credit union’s digital strategy and cooking up innovative ways to make banking more convenient for members—all while keeping that personal touch Kitsap’s known for. It’s the classic “have your cake and eat it too” scenario, except the cake is cutting-edge technology and eating it means still getting genuine human service when you need it.

“We’re excited to welcome Puneet to Kitsap Credit Union,” said Shawn Gilfedder, the credit union’s President and CEO. “He brings a track record of helping financial institutions translate digital strategy into meaningful experiences for their customers and members. We are looking forward to that same energy as we keep finding new ways to make life easier for our members and to strengthen the communities we’re proud to be part of.”

Malhotra’s pretty pumped about the move too. “I’ve always been impressed with Kitsap Credit Union’s ambition for growth and innovation, while staying true to its mission of investing in and developing the communities it serves,” he explained. “I’m excited to join a team so focused on creating a model that delivers a best-in-class member experience on the digital platform, and I look forward to helping bring that vision to life.”

Before landing at Kitsap, Malhotra was calling the shots as Chief Revenue Officer at Personetics, an AI-powered cognitive banking platform that financial institutions around the globe use to level up their game. Prior to that gig, he spent seven years at Candescent as Head of Global Sales for Digital First Banking, where he helped banks and credit unions navigate the sometimes-bumpy road of digital transformation—everything from platform capabilities to operating-model changes and adoption programs.

Bottom line? Kitsap Credit Union just added some serious firepower to their digital team, and members can probably expect some pretty cool upgrades in the not-too-distant future.

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