Member Loyalty Group just made a big move. The company—which helps credit unions decode what their members actually want through analytics and strategic support—has named EJ Sieracki as its new CEO, effective July 24, 2026.
Sieracki steps into the role as Michelle Bloedorn heads into retirement after nearly 20 years of steering the ship. No pressure or anything.
Why This Guy?
MLG didn’t just pull a name out of a hat. After what they’re calling a “thoughtful and comprehensive search,” they landed on Sieracki for good reason. The man brings over two decades of leadership experience helping companies turn customer and employee feedback into actual, meaningful change—not just nice-sounding PowerPoint decks.
Before joining MLG, Sieracki was the Global Head of Partner Products and Solutions at Press Ganey Forsta. That’s a mouthful, but here’s what it means in plain English: he led growth initiatives for platforms that help organizations improve both customer and employee experiences. Think of it as turning “how are we doing?” into “here’s exactly what we need to fix.”
His tenure there wasn’t quiet, either. Sieracki played a key role during Press Ganey’s acquisition of Forsta, helping shape the combined company’s product vision. He later championed another acquisition—Hello Ignite, Forsta’s partner for crowdsourcing feedback technology. Throughout his career, he’s built insight-driven solutions, managed strategic partnerships, and helped organizations strengthen connections with the people who matter most: customers, employees, and stakeholders.
What the Board Has to Say
“We are thrilled to welcome EJ to Member Loyalty Group,” said Monique Little, Chair of the MLG Board of Directors. She emphasized that the company has earned credit unions’ trust by helping them understand and respond to member needs—and that’s not changing.
“Our strategy remains firmly on course, and EJ’s expertise in experience management, analytics and feedback technology positions us to continue innovating on behalf of our clients while building on the momentum and success the team has achieved,” Little explained.
She added that Sieracki’s track record of transforming insights into action, combined with his understanding of the evolving experience landscape, makes him the right person to lead MLG forward.
The New Guy Weighs In
Sieracki seems genuinely excited about the opportunity. “I am honored to join Member Loyalty Group and work alongside a team that is deeply committed to helping credit unions succeed,” he said.
He sees real potential ahead: “Credit unions have a tremendous opportunity to better understand and serve their members, and I look forward to working with our team and clients to translate member insights into meaningful action, strengthen member relationships and continue advancing innovative solutions that support long-term growth.”
Translation? He’s ready to help credit unions stop guessing what their members want and start knowing—then actually doing something about it.