Purdue Federal Credit Union just made a power move in the C-suite, bringing on Chris Sibila as their first-ever Chief Strategy and Experience Officer.
If that title sounds like it covers a lot of ground, that’s because it does—and it’s exactly the point.
Think of this role as the ultimate connector. Chris will be the person making sure Purdue Federal’s big-picture strategic vision doesn’t just live in boardroom presentations, but actually shows up in the day-to-day experiences of members and employees alike. Because let’s face it: a strategy that doesn’t translate to real-world impact is just expensive PowerPoint slides.
Three Decades of Making Strategy Work
Chris isn’t walking into this cold. He’s bringing more than 30 years of financial services experience, with a résumé that reads like a masterclass in connecting the dots between strategy, innovation, operations, and member experience. Throughout his career, he’s led initiatives that didn’t just sound good in theory—they delivered tangible results in performance, operational efficiency, and how members actually felt about their financial institution.
Most recently, Chris served as Senior Vice President and Chief Information Officer at Financial Center First Credit Union. There, he oversaw technology, operations, payments, and project management while pushing forward digital capabilities and member experience improvements. But here’s what makes his background particularly valuable: he’s not just a tech guy or just a strategy guy. His leadership experience spans the full spectrum—strategy, technology, retail, sales, payments, operations, and member experience. That kind of cross-functional perspective is rare, and it means he knows how to turn organizational goals into outcomes you can actually measure.
What This Means for Purdue Federal
In his new role, Chris will focus on aligning Purdue Federal’s strategic objectives with the experiences the credit union delivers every single day. His leadership will support the organization’s ongoing commitment to innovation, operational excellence, and that core mission of helping every member thrive as their trusted financial partner for life—not just for a transaction or two.
This appointment is more than just filling a role. It signals Purdue Federal’s continued investment in building a leadership team that’s laser-focused on serving members, strengthening the organization from the inside out, and positioning the credit union for long-term success. Welcome aboard, Chris.