Talk is cheap, but $2,500 and a day of swinging hammers? That’s commitment.
Reliant Credit Union recently showed up for Greater Rochester Habitat for Humanity in the best way possible—with both a donation and a team ready to get their hands dirty.
On July 17, the Reliant crew didn’t just mail a check and call it a day. They headed to an active build site, rolled up their sleeves, and spent the day volunteering alongside Habitat’s team. That’s when they presented the $2,500 donation to Kim Brumber, CEO of Greater Rochester Habitat for Humanity. The funds will go directly toward building homes that give local families a real shot at stability and independence.
Here’s the thing about affordable housing—it’s not just about four walls and a roof. It’s about giving families the foundation they need to actually thrive. Pamela Heald, President and CEO of Reliant Credit Union, gets it: “At Reliant Credit Union, we believe strong communities are built on a foundation of safe, affordable housing. We’re proud to support Greater Rochester Habitat for Humanity and to stand alongside their team—both through this donation and through hands-on volunteering—to help local families achieve stability, independence, and a place they can call home.”
The volunteering piece matters just as much as the financial support. When credit union staff show up to hammer nails and haul materials, they’re making a direct, tangible impact in their community. It’s one thing to write a check (which is great, don’t get us wrong), but it’s another to actually be part of building someone’s future home.
Kim Brumber couldn’t agree more. “We are incredibly grateful to Reliant Credit Union for their gift of $2,500 and for providing staff volunteers to participate in local builds,” she said. “Volunteers are the heart and muscle of Greater Rochester Habitat for Humanity, performing the manual labor required to build affordable homes. Alongside staff and others, our volunteer groups help transform construction projects into expressions of community and hope, building a brighter future for our homebuyers.”
That’s the real beauty of this partnership—it’s not transactional. It’s about showing up, doing the work, and helping turn a house into a home for families who need it most.