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Credit Union Marketing Exec Alan Bergstrom Launches Consulting Firm to Provide Marketing Support to Small Credit Unions

Bergstrom Consulting Services (BCS), based in Tucson, Arizona, was recently formed by credit union marketing executive Alan Bergstrom to serve small- and medium-sized credit unions with CMO-level support. Small- and medium-sized credit unions face significant disadvantages compared to larger institutions with richer resources to recruit and retain seasoned marketing professionals. Two-thirds of credit unions in […]

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Financial Institutions Collectively Generate $2.4 Billion in New Account Balances Through DeepTarget\’s AI-Powered Marketing in 2024

DeepTarget today announced its 2024 performance metrics showcasing the impact of AI-powered, personalized marketing in banking. Throughout 2024, the company\’s Digital Experience Platform (DXP) served 2.4 million digital consumers based on 285 active financial institution contracts. By leveraging core banking data enhanced with artificial intelligence, DeepTarget\’s campaigns generated 3.6 billion ad impressions, resulting in 1,013,281

Financial Institutions Collectively Generate $2.4 Billion in New Account Balances Through DeepTarget\’s AI-Powered Marketing in 2024 Read More »

Luminate Blazes New Path for Louisiana\’s Credit Unions

Today, the Louisiana Credit Union League unveiled its new branding to members during the Opening Ceremony of their Annual Convention. President and CEO, Juan Fernandez, electrified the audience with the announcement, accompanied by a captivating video sharing the details of the new branding.   This strategic rebranding initiative reflects the organization\’s commitment to illuminating the path

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