Credit Union Marketing Exec Alan Bergstrom Launches Consulting Firm to Provide Marketing Support to Small Credit Unions
Bergstrom Consulting Services (BCS), based in Tucson, Arizona, was recently formed by credit union marketing executive Alan Bergstrom to serve small- and medium-sized credit unions with CMO-level support. Small- and medium-sized credit unions face significant disadvantages compared to larger institutions with richer resources to recruit and retain seasoned marketing professionals. Two-thirds of credit unions in […]