Digital banking services are second nature to consumers now. McKinsey & Company estimated that digital banking channels will account for more than 90% of banking interactions globally. So, what’s next? As consumers use these channels more, they expect a smooth, quality experience. At the same time, they still want to talk to real person when needed. Balancing […]
Candescent: Digital Banking Trends to Follow in 2025 Read More »
Demand for microloans has grown significantly in recent years. It’s how many of credit unions’ digital-first competitors are able to reel in so many millennials and Gen Zers. For the 77% of people in the US who live paycheck-to-paycheck, microloans can be a crucial lifeline. Credit unions can leverage small-dollar loans to meet the needs
Build Relationships Through Microloans Read More »
By Lydia Wedlock, editorial assistant, The Credit Union Connection Last Friday, a Continuing Resolution was passed to prevent the government from shutting down and, among many other things, keep the Community Development Financial Institutions Fund (CDFI Fund) funded. Soon after its passing, President Donald Trump signed an executive order that could strip the CDFI Fund
CDFI Fund Faces Being Eliminated After Executive Order Read More »
Holy Rosary Credit Union announces it has been recognized for the fifth year by MemberXP, a leading customer experience program offered through Credit Union Solutions Group (CUSG), as a recipient of its 2025 ‘Best of the Best’ award in the new member and loan experience categories. HRCU also received the 2025 AARP BankSafe Trained Seal
HRCU Receives Dual Recognition for Member Safety and Services Read More »
Citadel Credit Union has launched Ultimate Growth Checking, a revolutionary checking account with no monthly service fee, designed to evolve with members by offering value at every stage of their financial journey. As a not-for-profit credit union, Citadel is committed to reinvesting earnings back to its members through better rates, lower fees, and intuitive financial solutions.
Texas Trust Credit Union and the Arlington-Mansfield Area YMCA are working together to address financial illiteracy in the communities of Arlington, Mansfield, and Grand Prairie. The two organizations are launching a financial wellness program designed to give individuals and families the knowledge and skills to better manage their money and make wiser financial decisions. Texas Trust’s eight-session financial
Texas Trust Credit Union and Arlington-Mansfield Area YMCA Read More »
Denise Wymore, Chair, The CU De Novo Collective Back from the GAC and still riding that conference high like so many of us. After 43 years in the credit union movement, this annual gathering feels less like a conference and more like a family reunion. This year, however, I attended from a different perspective. Going
Top Three Reasons We Should NOT Start New Credit Unions—And Why I’m Doing It Anyway Read More »
By Fernando Pena, Fractional CMO, Rokture In today’s crowded marketplace, smaller credit unions face a unique challenge when it comes to growth. That challenge is standing out in the crowd of advertisements and continual messaging that is prevalent today. Larger financial institutions have the luxury of massive marketing budgets and widespread brand recognition, but small businesses, including
Why Differentiation is Critical in a Crowded Marketplace Read More »
Hampton Roads-headquartered credit union plans to consolidate multiple systems and automate 50-60% of contact center interactions with Eltropy’s comprehensive solution Eltropy announced today that Hampton Roads-headquartered ABNB Federal Credit Union has selected Eltropy’s unified platform to improve their member communication strategy across all departments and channels. How ABNB Federal Credit Union Is Enhancing Member Experience The credit
The Credit Union Connection: The tools and insight you need to help credit unions advance your communities and movement.
Spreading knowledge for brand awareness, career and leadership development, and the plethora of business partners that can help credit unions remain relevant. Oh, yeah, and we actually have a personality.
@2025 The Credit Union Connection, LLC.
