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How Loyalty Programs Elevate Bank and Credit Union CX Strategies

By AmpliFI Loyalty Solutions The focus on personalization and consumer experience (CX) continues to dominate conversations among financial leaders. Why? Because personalization isn’t just a buzzword—it’s a strategy that drives consumer loyalty, satisfaction, and growth. Consumers call upon banks and credit unions to anticipate their needs, deliver seamless experiences across channels, and personalize interactions. A […]

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Duke University Federal Credit Union Leverages Vertice COMPOSE to Transform Marketing Efficiency

Credit union launches new AI-powered solution to create personalized, compliant marketing content at scale Duke University Federal Credit Union (DUFCU – asset size of $194 million) has implemented Vertice COMPOSE, a newly launched AI-powered copywriting solution from Vertice AI, to streamline the creation of personalized, compliant marketing content. Designed specifically for credit unions, Vertice COMPOSE enables marketing teams

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WESTconsin Credit Union to Host 85th Annual Membership Meeting

WESTconsin Credit Union will hold its 85 th Annual Membership Meeting virtually via Microsoft Teams on Tuesday, March 4, 2025 at 6 p.m. During the meeting, Board Chairperson Gerald Wolf will review the Board activities and highlights for 2024, and Chief Executive Officer Jim Wookey will review the year’s financial statement and annual report.No election

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Bay Federal Credit Union Selects Mark Ely as Senior Vice President & Chief Marketing Officer (CMO)

Bay Federal Credit Union proudly announces Mark Ely as its new Senior Vice President and Chief Marketing Officer (SVP & CMO). Ely will drive the credit union’s marketing evolution, focusing on elevating brand recognition and deepening community engagement to advance our mission of growing and thriving, one smile at a time. He will champion a

Bay Federal Credit Union Selects Mark Ely as Senior Vice President & Chief Marketing Officer (CMO) Read More »

Duke University Federal Credit Union Leverages Vertice COMPOSE to Transform Marketing Efficiency

Credit union launches new AI-powered solution to create personalized, compliant marketing content at scale Duke University Federal Credit Union (DUFCU – asset size of $194 million) has implemented Vertice COMPOSE, a newly launched AI-powered copywriting solution from Vertice AI, to streamline the creation of personalized, compliant marketing content. Designed specifically for credit unions, Vertice COMPOSE enables marketing

Duke University Federal Credit Union Leverages Vertice COMPOSE to Transform Marketing Efficiency Read More »

New Book Challenges Financial Marketers to “Do More Than Just Brand.”

Financial industry marketing expert Martha Bartlett Piland, CFMP, announces the launch of her groundbreaking book, “Don’t Just Brand There, Do Something: A Blueprint for Financial Brands That Stand Up, Stand Out and Stand the Test of Time,” set for release on March 11, 2025. This highly anticipated follow-up to Bartlett Piland’s successful “Beyond Sticky” offers a bold new

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OMNICOMMANDER Partners With Apiture to Offer Enhanced Digital Marketing Experiences for Community Financial Institutions

Award-winning digital solutions provider OMNICOMMANDER today announced its partnership with Apiture, a leading provider of digital banking solutions, to provide its bank and credit union clients with access to enhanced end-user digital marketing and communication services. To help today’s banks and credit unions increase their reach and accessibility, OMNICOMMANDER offers a host of digital marketing products and

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Education Credit Union Selects Vertice ACQUIRE to Accelerate New Member Acquisition

Education Credit Union (ECU), based in Amarillo, Texas, has implemented the newly-launched Vertice ACQUIRE solution and achieved exciting results in its pilot program. Developed by Vertice AI, Vertice ACQUIRE leverages advanced, data-driven technology to transform how credit unions grow their membership base. Vertice ACQUIRE uses a unique Acquisition Matrix Model Score to identify and engage

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VyStar Credit Union Unveils \’Through Your Life\’ Campaign: Empowering Members to Bank Better at Every Life Stage

Commercial Spot to Run in VyStar Markets During the Big Game VyStar Credit Union announced the launch of its inspiring new brand campaign, “Through Your Life,” designed to celebrate life’s moments – big and small – while reinforcing VyStar’s commitment to its members. At the heart of this campaign lies VyStar’s purpose to uplift and

VyStar Credit Union Unveils \’Through Your Life\’ Campaign: Empowering Members to Bank Better at Every Life Stage Read More »

Credit Union Marketing Exec Alan Bergstrom Launches Consulting Firm to Provide Marketing Support to Small Credit Unions

Bergstrom Consulting Services (BCS), based in Tucson, Arizona, was recently formed by credit union marketing executive Alan Bergstrom to serve small- and medium-sized credit unions with CMO-level support. Small- and medium-sized credit unions face significant disadvantages compared to larger institutions with richer resources to recruit and retain seasoned marketing professionals. Two-thirds of credit unions in

Credit Union Marketing Exec Alan Bergstrom Launches Consulting Firm to Provide Marketing Support to Small Credit Unions Read More »

The Credit Union Connection: The tools and insight you need to help credit unions advance your communities and movement.

Spreading knowledge for brand awareness, career and leadership development, and the plethora of business partners that can help credit unions remain relevant. Oh, yeah, and we actually have a personality.

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