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Appli Launches Special Pricing Initiative for Small Credit Unions

POPi/o co-founder Tim Pranger removes cost barriers by offering AI-powered loan calculator accessible to credit unions under $250 million in assets Appli today announced a market-disrupting pricing initiative designed specifically for credit unions under $250 million in assets. This bold move promises to level the playing field where smaller institutions often struggle against tech-forward giants, […]

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Why Differentiation is Critical in a Crowded Marketplace

By Fernando Pena, Fractional CMO, Rokture In today’s crowded marketplace, smaller credit unions face a unique challenge when it comes to growth. That challenge is standing out in the crowd of advertisements and continual messaging that is prevalent today. Larger financial institutions have the luxury of massive marketing budgets and widespread brand recognition, but small businesses, including

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Credit Union Marketing Exec Alan Bergstrom Launches Consulting Firm to Provide Marketing Support to Small Credit Unions

Bergstrom Consulting Services (BCS), based in Tucson, Arizona, was recently formed by credit union marketing executive Alan Bergstrom to serve small- and medium-sized credit unions with CMO-level support. Small- and medium-sized credit unions face significant disadvantages compared to larger institutions with richer resources to recruit and retain seasoned marketing professionals. Two-thirds of credit unions in

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The CU De Novo Collective Foundation announces the launch of the Louise Herring Fund to Support New Credit Union Charters

Today marks a significant milestone in the credit union movement with the establishment of the Louise Herring Fund. Named in honor of Louise Herring, a pioneering advocate for the credit union movement, the fund aims to support the creation and growth of new credit union charters across the United States. \”Establishing the Louise Herring Fund

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