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Enterprise Engagement: The Holistic Loyalty Approach

AmpliFi Loyalty Solutions Traditional loyalty programs often focus on card transactions, but what if you could reward consumers for engaging with everything your institution offers? An enterprise engagement loyalty approach connects rewards to your broader business goals—whether it’s growing loans, increasing deposits, or boosting the adoption of digital services—while connecting with consumers at every level […]

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GTE Financial Launches New Heritage Credit Card with Best-In-Class Rewards and Lower Fees

Commemorating 90 Years of Service to Tampa, GTE Financial Introduces the Ultimate Credit Card for Rewards Savvy Consumers GTE Financial is excited to announce the upcoming launch of its new Heritage Credit Card, available in May 2025. With a design inspired by the rich history of Tampa, this credit card celebrates the credit union’s 90-year

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Navy Federal Credit Union Launches cashRewards Secured Credit Card for Members to Build Credit and Earn Cash Back

Navy Federal Credit Union today announced the launch of its new cashRewards Secured credit card, designed to provide members with a straightforward and rewarding path to building or rebuilding their credit. The cashRewards Secured card offers unlimited 1% cash back on all purchases, a low initial deposit, and a clear pathway to upgrading to an unsecured credit card.

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How Loyalty Programs Elevate Bank and Credit Union CX Strategies

By AmpliFI Loyalty Solutions The focus on personalization and consumer experience (CX) continues to dominate conversations among financial leaders. Why? Because personalization isn’t just a buzzword—it’s a strategy that drives consumer loyalty, satisfaction, and growth. Consumers call upon banks and credit unions to anticipate their needs, deliver seamless experiences across channels, and personalize interactions. A

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CFPB Takes Action on Bait-and-Switch Credit Card Rewards Tactics

Agency warns companies against illegal devaluation of rewards and other unlawful practices, highlights issues with retail credit cards, and launches a tool to help find cards with lower rates The Consumer Financial Protection Bureau (CFPB) announced major actions today to protect consumers from illegal credit card practices and help people save money on interest and

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Maximizing Loyalty Programs With Targeted Promotions

AmpliFI Promotions are a cornerstone of successful loyalty programs. For banks and credit unions, leveraging data to create relevant and timely engagements can enhance the consumer experience, foster emotional connections, and drive long-term loyalty. Today on the blog, we dive into how promotions are essential to loyalty program success.  Loyalty Promotions Build Emotional Connections Promotions

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The Role of a Loyalty Provider for Banks and Credit Unions

By: ampliFI Loyalty Solutions Loyalty providers play a pivotal in shaping consumer experiences and fostering long-term relationships. According to Marigold, 67% of consumers remain with an institution because of a loyalty program, 79% stay loyal because of diverse and meaningful redemption options, and 56% are inspired by the effort to connect with them personally. As

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Spreading knowledge for brand awareness, career and leadership development, and the plethora of business partners that can help credit unions remain relevant. Oh, yeah, and we actually have a personality.

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