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How Loyalty Programs Elevate Bank and Credit Union CX Strategies

By AmpliFI Loyalty Solutions The focus on personalization and consumer experience (CX) continues to dominate conversations among financial leaders. Why? Because personalization isn’t just a buzzword—it’s a strategy that drives consumer loyalty, satisfaction, and growth. Consumers call upon banks and credit unions to anticipate their needs, deliver seamless experiences across channels, and personalize interactions. A […]

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The Role of a Loyalty Provider for Banks and Credit Unions

By: ampliFI Loyalty Solutions Loyalty providers play a pivotal in shaping consumer experiences and fostering long-term relationships. According to Marigold, 67% of consumers remain with an institution because of a loyalty program, 79% stay loyal because of diverse and meaningful redemption options, and 56% are inspired by the effort to connect with them personally. As

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How Y-12 Credit Union Uses Embedded Finance to Reach Younger Members

We had not considered it, but as Barry Kirby, co-founder and chief revenue officer for Union Credit, explained, embedded finance is simply another channel for indirect lending. We’re just taking the concept into digital channels now, and while many credit union members are curious about it, some are not using it. Credit unions must ensure

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Member Access Processing (MAP) Partners with Palmetto Citizens Federal Credit Union

Member Access Processing(MAP), a Credit Union Service Organization (CUSO) today announced that Palmetto Citizens Federal Credit Union ($1.3 billion in assets located in Columbia, SC) has chosen MAP for its debit and credit card processing. Palmetto Citizens Federal Credit Union serves more than 83,000 members across South Carolina and proudly supports local charities, schools, and

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